Avengers: Infinity War and Avengers: Endgame were arguably the two most anticipated movies of all time. While Avengers: Infinity War earned a conservative and respectable amount of $2.048 billion globally throughout the theatrical release of the movie, Avengers: Endgame is taking the earnings for Marvel a step further.
By the end of the first weekend, Avengers: Endgame had already exceeded $1.2 billion worldwide – over $350 million domestically in the US – breaking all kinds of records, including the one for the biggest opening weekend of any movie in history, which was previously held by Avengers: Infinity War. For more perspective, Infinity War earned $680 million in the first opening weekend. Additionally, Endgame earned more than half of the entirety of Infinity War’s total box office sum in a single opening weekend.
Another broken record obtained by the last MCU instalment was that it was the quickest to earn $1 billion, doing so in 5 days, according to Variety, which was previously held by Avengers: Infinity War. In comparison to other MCU instalments such as Black Panther, Guardians of the Galaxy, Captain Marvel, Captain America, Iron Man, and so forth, the mammoth that is Avengers: Endgame is unparalleled in terms of the magnitude of box office success – Vox.
The highest grossing film of all time, Avatar, sits atop the cinematic world with $2.78 billion; however, that title seems to be in danger with Avengers: Endgame getting closer and closer to beating that sum value. Currently, the last Avengers movie in the Infinity Saga, Endgame, has earned roughly $2.5 billion worldwide, with nearly $750 million in terms of domestic box office earnings.
The difference of roughly $300 million may seem like a lot, but Endgame has only reached the third week of its theatrical release. There is still plenty of time for Endgame to catch up and surpass Avatar. What helps Endgame in its endeavours is that the movie is generally great, with great reviews from both critics and moviegoers. The consensus is that you don’t need to be a Marvel fan to enjoy Avengers: Endgame, which is why it’s only a matter of time that Endgame passes Avatar.
What set out Avatar apart was that it did something unprecedented – the utilisation of Computer Generated Imagery (CGI) to this scale was something that was never seen before, and with help from the ‘3D movies’ boom, it allowed Avatar to become the highest grossing movie of all time. Similarly, Avengers: Endgame, along with the rest of the Marvel Cinematic Universe, is doing something that has never been done before.
The interlinking storylines and multiple character arcs over a range of franchises might be the norm now but was unprecedented at the beginning of the Marvel Cinematic Universe. The build-up of 20+ movies over 11 years has allowed both Avengers: Infinity War and Avengers: Endgame to be the most anticipated movies ever made.
With Infinity War, it culminated the first 20 movies of the MCU and brought about an antagonist that was initially teased at the end of the first Avengers movie. The ending, which if you haven’t seen yet – spoiler alert, was a decimation of half of all life in the universe. In the end, it showed that Thanos succeeded in his quest to make the universe equal, but left audience members in a state of uncertainty as to the direction that the follow up movie would take.
Evidently, with the idea to split the movie in half, the hype and anticipation around Endgame developed tremendously as Infinity War ended. Throughout the year of waiting, theories of plot points in Endgame began to emerge, which led to more anticipation and so forth. And with Marvel’s attempts to keep spoilers for the movie at a minimal, the excitement increased as to what would happen to some of our favourite Marvel characters, as well as to those that were dusted away at the end of Infinity War.
Evidently, by the theatrical release of the movie, fans and moviegoers alike couldn’t wait to watch the follow-up sequel. So much so that entire theatres were booked instantly as the ticket sales went live. Evidently, the hype and excitement for the movie was key to the overall box office success that it has been experiencing.
All in all, what Marvel was able to accomplish with this movie is something that has truly never been done before, and as a result, it is only fitting that Avengers: Endgame will take over Avatar at the top of box office success. With roughly $2.5 billion in worldwide earnings, it’s not a matter of if Endgame will overtake Avatar, but instead, when.